It's Not Magic... It's Science

For as long as most anglers can remember, fishing lure manufacturers have advertised the “Power“ of their products, along with a guarantee of “Catching More Fish.”  Bio Catch is different.

At Bio Catch, our scientists are the worlds leading experts in fish sensory systems. Studying fish at the molecular level, they’ve learned how fish use taste and scent to hunt and locate food.

The team at Bio Catch understands that fish are sophisticated animals and don’t care about molecules we taste and smell. Fish only care about molecules in the water - that we can’t taste or smell.

When fish identify a taste molecule as food, it triggers an immediate appetitive response, causing the fish to orient toward the source for potential ingestion.

Bio Catch is so special because it contains a scientifically designed feed promoting cocktail - using only the most potent “Feeding Activators” that start working as soon as it hits the water. When fish are exposed to Bio Catch, the intense stimulation is stronger than natural prey, causing an immediate and aggressive feeding response.

The proof is in the performance.

It’s not magic - it’s science

 Bio Catch represents a seismic shift in fishing lure technology and redefines what performance and sustainability can look like on the water. The team at Bio Catch believes that fishing should never come at the expense of the environment, and that the next generation of fishing baits shouldn’t force anglers to choose between performance and preservation. Anglers invest enormous amounts of time and money in their fishing tackle, so they refuse to compromise on performance just to “Go Green.” Bio Catch proves that high performance engineering and environmental stewardship can co-exist in a single product category. Anglers no longer have to choose between catching fish & protecting our waterways.

Bio Catch is designed to provide anglers the same casting distance, life-like swimming action, and durability they expect from the best plastics. Unlike today’s petroleum based baits, Bio Catch is a safe and easily digestible composite material made from non-toxic ingredients that doesn’t linger for years, poison fish or fragile ecosystems.

Environmental Solutions - Change Happens Now

Every year millions of PVC-based artificial worms, grubs, and swim-baits are lost or discarded in waterways worldwide. Despite their soft and lifelike texture, these baits are structurally identical to rigid plumbing pipes and take decades, if not centuries to break down. Regulatory groups and environmental agencies remain astonishingly quiet, enacting virtually zero widespread bans or restrictions on these petroleum based products. This lack of oversight allows an unlimited torrent of synthetic waste to blanket riverbeds, lake floors, and marine habitats, creating a permanent layer of plastic pollution that is choking global aquatic ecosystems.

As persistent plastic lures slowly fragment under the strain of solar radiation and shifting currents, they do not disappear. Instead, they degrade into high concentrations of highly toxic microplastics with their hazardous chemical additives. Today’s soft baits rely heavily on phthalates, plasticizers added to give the lures a flexible, lifelike motion. These toxic chemicals are notorious endocrine disruptors, and continuously leach out into the surrounding water column, contaminating local food webs from the bottom up. Over time, persistent synthetic fragments absorb other aquatic pollutants, transforming each microscopic piece of debris into a concentrated pellet of environmental poison that permanently alters water quality and threatens the foundational health of entire aquatic ecosystems.

Fish frequently swallow lost baits, which then sit permanently in their digestive tracts. Because the stomach cannot break down PVC, the fish experience false fullness, leading to widespread starvation, intestinal blockages, and suppressed reproductive rates across critical game and forage species alike. The chronic ingestion of leached phthalates disrupts the hormonal systems of aquatic wildlife, causing severe reproductive failures, genetic mutations, and developmental declines.

Bio Catch understands that without immediate intervention or an industry wide shift toward non-toxic alternatives, this escalating chemical and physical onslaught will inevitably trigger a catastrophic collapse of global fisheries and marine biodiversity.

At Bio Catch, our mission is simple: create artificial fishing baits and lures that fish harder, last longer, attract more strikes, and leave NOTHING behind but memories.